Recruiting
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Articles
Starting Smart: The Right Tool Set for New Technicians
When new automotive technicians graduate from technical school, the pressure to purchase a massive tool kit and full-size toolbox hits hard. Peer pressure, combined with the big, beautiful boxes – it’s hard to resist. But here’s the reality: for the first 6 to 9 months, most new mechanics spend their days on the quick service […]
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Articles
Why Automotive and Aviation Mechanics Should Choose Sonic
In both the automotive and aviation industries, the demands on technicians are higher than ever. Turnaround times are tight, tool loss is costly, and the need for reliability is required. The performance of your tools directly impacts your productivity, efficiency, your earnings, and your ability to get the job done right the first time. This […]
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Articles
From Quick Lube to Master Tech — How Sonic Tools Helps Dealerships Recruit and Retain Techs
Finding qualified automotive technicians is tough. Keeping them? Even tougher. Auto technician retention is one of the biggest challenges facing dealerships today. Sonic Tools helps solve it by equipping techs with the tools and systems they need — from quick lube to master tech. From entry-level quick service bays to elite diagnostic teams, every technician wants the […]
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Articles
The True Cost of an Empty Service Bay
An empty service bay costs your shop far more than just time — it drains revenue, lowers morale, and delays customer service. Sonic Tools helps you solve that. With technician shortages hitting hard, idle bays have become a daily challenge for service centers nationwide. But while staffing is the obvious issue, many overlook a deeper […]
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Articles
The Key to Technician Recruitment and Retention in Your Service Department
In today’s fast-paced automotive industry, service departments face the dual challenge of improving productivity while also attracting and retaining top talent. But what if the key to achieving both goals lies not only in the hiring process of technicians but also in optimizing the tools you provide your technicians? At Sonic, we’re not just a tool company—we’re a solutions provider. We understand […]
