Sonic and BMW of Reading are setting the standard for growing the company in modern times
Sonic and BMW of Reading connected in July of 2017. Sonic completed installation of brand-new workstations in September of 2018. When BMW of Reading approached Sonic, the company’s chief concern was finding ways to standardize cabinets for each workstation at an affordable cost, while not sacrificing great service. BMW of Reading found their solution in Sonic.
“The new look definitely has boosted the morale of the shop”, said Kevin Pitts, General Manager of BMW of Reading. “We are going from a shop where my technicians were responsible to bring in their own boxes and tools when they were hired. This required a significant investment for first time technicians. With our new uniformed toolboxes, we now can offer this as a benefit to our new hires. I have already hired two technicians that told me this was one of the main reasons they chose me over the other luxury brands in our area. This new look already has my technicians excited to have the organization and uniform look. I chose Sonic because their product and support during the buying process was tremendous and blew away the competition. They flew out their sales representative and Vice President from Atlanta to come see me in Pennsylvania and completely understood what I needed to make this project a success. Another reason for choosing Sonic was their offer to include the hand tools in the toolboxes for all of the bays in my shop. This is a direct pass through benefit to help with the hiring and retention of technicians!”
THE ULTIMATE WORKFLOW
The new look definitely has boosted the morale of the shop.Kevin Pitts – General Manager, BMW of Reading PA
What Sonic provided to BMW of Reading was built-in workstations with mobile carts that tuck away at night. Sonic also provided integrated tools with workstations for each technician, meaning every individual works the same way moving forward.
Sonic and BMW of Reading are setting the standard for growing the company in modern times. At the same time, we are creating an environment for technicians to focus on perfecting their craft with fantastic equipment and avoid the stress of tool trucks and mountains of debt. The model for the future has been set.