Genthe Invests in Sonic Toolsets to Boost Technician Recruitment and Alleviate the Tool Investment Burden for Trainees
AUBURN, Ala. and SOUTHGATE, Mich., – October 1, 2024 – Sonic Tools USA today announced its successful collaboration with Genthe Automotive, a family of Michigan-based automotive dealerships, through the creation of a unique career progression program for technicians just starting in the automotive industry, powered by Sonic Tools. Over the last year plus, Genthe Automotive’s program has successfully advanced multiple technicians from the quick lube center to more advanced work in the main shop.
According to MarketWatch, the United States needs more than 100,000 new technicians to join the workforce annually through 2026 to keep up with demand. In response, Genthe Automotive recognizes that a successful career in service and repair starts with a strong foundation—proper training, a solid work ethic, and reliable tools, to help improve the recruitment and retention of automotive professionals. Via its TechJump program, which trains technicians on well-defined, crystal-clear career progression pathways to start their automotive service and repair careers, Genthe is providing the next generation of technicians with Sonic Tools to help with program differentiation and retention.
A key challenge for automotive trainees is the initial investment in a professional toolset. Often, that cost is significant to new technicians and can serve as a barrier to recruiting new talent into the industry. What sets the program apart is its goal of equipping trainees with the right professional tools. Genthe provides each technician with the Sonic Tools Automotive Intermediate Toolset, 456-PCS, and the NEXT S12XD Toolbox to alleviate the initial cost of tools for new technicians. The toolsets ensure the initial cost does not burden the trainee while equipping them with what they need to perform professional tasks.
The TechJump Program combines mentorship, hands-on training, and top-quality tools to create a comprehensive learning experience for future technicians. Sonic Tools USA plays a pivotal role in this, as its toolsets not only meet the immediate needs of trainees but also provide the long-term reliability required in the demanding automotive repair environment. Genthe’s investment in premium Sonic Tools is more than just providing equipment; it’s about setting future technicians up for success. Trainees can perform tasks with greater confidence and precision by starting with professional-grade tools designed for higher productivity.
“Moving to the main repair shop becomes significant within a technician’s career path. Our desire is to develop talent at the beginning into skilled technicians ready for a long-term career,” said Bruce Genthe, president of Genthe Automotive. “The program’s blend of technical education, practical experience, and access to premium Sonic Tools fosters a rewarding and sustainable career path for aspiring technicians. This indicates how much we care about their development and success and highlights the organization’s commitment to fostering a nurturing learning environment.”
During the final phase of Genthe Automotive’s program, technicians can advance to the main repair shop, where they encounter more complex tasks. This phase is a significant milestone, as trainees now work alongside seasoned technicians and will gain exposure to advanced diagnostics, repairs, and vehicle technologies, all while honing their skills.
“The collaboration with Genthe Automotive demonstrates Sonic Tools’ commitment to quality and growth, ensuring that technicians are equipped for today’s tasks and prepared for a successful future in the automotive industry,” said Colby McConnell, president of Sonic Tools. “With Sonic Tools at the core of their program, Genthe’s initiative stands as a model for training the next generation of skilled automotive professionals. Genthe Automotive’s investment in its technicians is also a direct investment in the next generation of automotive service and repair workers this country so desperately needs.”
For more information about Sonic’s Automotive Basic, Intermediate, and Advanced Toolsets, visit https://sonictoolsusa.com/products/categories/automotive-toolsets/.
About Sonic Tools
Sonic Tools takes pride in being the industry expert in high-quality hand tools, toolboxes, and premium storage solutions. Sonic is a trusted partner for professionals who demand the best. The company offers a wide range of innovative and durable tools designed for demanding tasks, ensuring precision and efficiency in every project. Sonic Tools is committed to continuous improvement and exceeding customer expectations through superior quality and unbeatable customer experience.
